Mediaplanet sits down with Greg Creed, incoming CEO of Yum! Brands – parent of more than 40,000 KFC, Pizza Hut and Taco Bell restaurants in over 125 countries – to discuss global hunger.
Mediaplanet: Why is hunger such an important issue in our world today?

Greg Creed: It’s tragic that one in nine people globally go to bed hungry each night. As one of the world’s largest restaurant companies, it’s both our privilege and responsibility to address world hunger.

We created World Hunger Relief in 2007 to raise awareness, volunteerism and funds for the U.N. World Food Programme (WFP) and other hunger relief agencies. We’re also addressing hunger in the US by annually donating prepared food to homeless shelters and food banks and we’re just beginning to launch this initiative around the globe.

"It’s tragic that one in nine people globally go to bed hungry each night."

With Christina Aguilera’s help, I’m enormously proud we’ve raised $600 million in cash and food donations, providing 2.4 billion nutritious meals for women and children thanks to the generosity of our customers, franchisees and employees.

MP: What inspired you personally to get involved in the fight to alleviate world hunger?

GC: A leader has to define reality and offer hope. I’ve personally traveled with the WFP to witness their life-saving efforts in developing countries. It’s humbling. We are passionate to give those less fortunate a hand up, and move millions of people from hunger to hope.
MP: What are some ways our readers can contribute to making a difference?

GC: Volunteer at a local shelter or make a financial contribution to any hunger relief organization.  Just $1 donated to the WFP will provide a school meal for four starving children in developing countries.